Case Study – Lala Rebelo Travel Blog

Branding 101 – Unveiling Customer’s Identity Before jumping in on the project we want to find out what’s behind each human being, what makes them different then anyone else and what is the essence behind each project, each dream. To do that we start every project with a friendly, warm and free conversation, usually with […]

Designing your Brand’s Visual Identity

– where to start and what to look for

Today I want to talk about what I call The non-literal Brand Identity. When I think about brand identity, I think of uncountable factors: message, alignment, commitment, values, perception, etc, and the list is huge (actually it gets longer by the minute). And I think it is in this broad spectrum, in this network of […]