Spring Clean your Business Now

and watch your life flourish in the next few months

Hello, my friend! What a great time of the year to reorganize our lives, get ready for another cycle and enjoy the beauty of everything around us… Like the flowers, we all bloom a little bit more every year during spring, with our hopes renewed, our hearts warmed and our energy starting to recharge. Most of […]

Designing your Brand’s Visual Identity

– where to start and what to look for

Today I want to talk about what I call The non-literal Brand Identity. When I think about brand identity, I think of uncountable factors: message, alignment, commitment, values, perception, etc, and the list is huge (actually it gets longer by the minute). And I think it is in this broad spectrum, in this network of […]