Reconnect with your essence

to clarify your message

It’s been a while that I’ve been wanting to share this quick tip with you and, honestly, it’s good that I haven’t done that yet, because there is no better time for this exercise then the holidays! It’s the perfect time to reconnect with our essence, recharge our batteries, clarify our message and appreciate our achievements of the year. As entrepreneurs, we […]

Designing your Brand’s Visual Identity

– where to start and what to look for

Today I want to talk about what I call The non-literal Brand Identity. When I think about brand identity, I think of uncountable factors: message, alignment, commitment, values, perception, etc, and the list is huge (actually it gets longer by the minute). And I think it is in this broad spectrum, in this network of […]