full case study
Carla D’Aqui Photography
Fun, modern and ultra cool, Carla enjoys her time photographing families ad babies. While not working she takes modern dance classes and spend her time with her husband Caio, graphic designer and amateur musician, and Mari, her mom, who also helps her managing her clients. Careful and attentive, Carla is smile, music and peace.
The direction of this project is to showcase this gentleness and coolness in a website that leaves it very clear that the subject might be babies, but her work is modern, contemporary, mature. Cute, but for grown ups.
Branding 101 – Unveiling Client’s Identity
As always, we start the project diving deep, getting to know our clients in a meaningful way, to discover their authenticity, their uniqueness. Little by little, we start to really see them, truly, authentic, shiny and unique. Carla is a bright, happy, funky and above all, funny woman, living in the amazing and creative city of São Paulo, Brazil. Here is a little piece of her briefing:
“I want it to be CLEAN above all. I’d love if it could have illustrations, but I really don’t want it to feel childish. No enchanted forest, no dreamy atmosphere, I want it to feel modern, contemporary. The subject is babies, but the website is from adults and to adults. I want to show it is possible to be cute without looking immature.”
The Final Result