Blog - Le Bear Design

Spring Clean your Business Now

and watch your life flourish in the next few months

Le Bear Design

Hello, my friend! What a great time of the year to reorganize our lives, get ready for another cycle and enjoy the beauty of everything around us… Like the flowers, we all bloom a little bit more every year during spring, with our hopes renewed, our hearts warmed and our energy starting to recharge. Most of […]

Beginner’s guide to your website

Understanding the basic elements

Le Bear Design

Sem categoria

When we talk about programming languages, server scalability, page structure, architecture of information, browser compatibility (this list only gets bigger!}… we know, for many people we are speaking bananas! It is hard to understand, and if you don’t that’s fine! Our main objective here is to be as clear as possible with our clients and […]

Secret branding – The story behind the logo: Renata Iguchi

Le Bear Design

Secret branding, Your Brand Strategy

When we started working with with Renata, she was in a very special moment of her life. She was making the leap leaving her full-time job to focus on her passion, lifestyle photography. Renata had been an engineer for many years, but her soul have had always felt lighter than this, brighter then this. There […]

5 Questions to ask before hiring someone to do your WordPress site

Le Bear Design

Toolbox

We get WordPress questions all the time, and what’s interesting about WordPress is that there is much much more about it then most people know… so it can be confusing to hire someone to do your website. Aside from all the tech stuff, what code language they use, what are their technique to do SEO, […]

Case Study – Lala Rebelo Travel Blog

Le Bear Design

Sem categoria

Branding 101 – Unveiling Customer’s Identity Before jumping in on the project we want to find out what’s behind each human being, what makes them different then anyone else and what is the essence behind each project, each dream. To do that we start every project with a friendly, warm and free conversation, usually with […]

Improving costumer experience with HTML email templates

Le Bear Design

Productivity

{leia em português} A few months ago we started an intensive process to improve ou systems and automate parts of our workflow. Today we’d like to share with you how we’ve been enriching our costumer experience while optimizing our communication with our clients with the use of html email templates. On this post we’d like […]

3 tips for writing authentic and effective project briefing

Ana Caiado

Your Brand Strategy

When it’s time to start a creative project, doesn’t matter if it’s a branding project, editorial or web design, the first step is the project briefing. The designer needs to understand who you are, what the project is about, what are your needs and objectives, the main challenges, etc. All that at this very first […]

Reconnect with your essence

to clarify your message

Ana Caiado

Your Brand Strategy

It’s been a while that I’ve been wanting to share this quick tip with you and, honestly, it’s good that I haven’t done that yet, because there is no better time for this exercise then the holidays! It’s the perfect time to reconnect with our essence, recharge our batteries, clarify our message and appreciate our achievements of the year. As entrepreneurs, we […]

Designing your Brand’s Visual Identity

– where to start and what to look for

Ana Caiado

Inspiration

Today I want to talk about what I call The non-literal Brand Identity. When I think about brand identity, I think of uncountable factors: message, alignment, commitment, values, perception, etc, and the list is huge (actually it gets longer by the minute). And I think it is in this broad spectrum, in this network of […]